RESEARCH PAPER

EAP2 075 Writer’s Workshop
Name : Sungjun Ha
To : Heidi R Wright

Take The Social Responsibility for more accomplishments!

I would like to submit this paper as my research paper on October 5, 2007.

Abstract

This paper is dealing with the reasons of corporate social responsibility. All enterprises must take social responsibility for successful business. There are four reasons that taking social accountability is a method which the company can overcome its restrictions; also, it is one of strategies to advertise brands and products. Moreover, taking social responsibility of enterprises is good investment in potential customers and has the morality retaining the velue of the enterprise. Accordingly, all enterprises have to take social responsibility.

Take The Social Responsibility for more accomplishments!

Thesis : Enterprises should take social responsibility for their successful business.

I. Introduction

A. Charity Organization Society took social responsibility in order to actualize religious precepts in 19th C.

B. The reasons of taking corporate social responsibility is not given but selected by the enterprise.

C. All companies have to take social responsibility.
1. It is a means of defeating limitations of the enterprise.
2. It is good strategy of advertising brands or goods and services.
3. It is a kind of investment in potential consumers or new markets.
4. It gives companies the morality keeping the value of enterprises.

II. Background
A. Definition
1. The socially pathological phenomena must be taken care of and be declined by public efforts because they do not originate from particular group or people but are made by the socially structural inconsistency
B. How to take social responsibility.
1. BROWN gave us a example about Toyota and MicroSoft company.
2. Hooker 2006) stated that Coca-Cola’s recycling plastic bottles is good social responsibility and Marks & Spencer lately remake new plan about carbon neutral future.
c. When does it appear?
1. Jardine stated that the company had interested in social accountability about 10 years ago and today it is one of the main issues for the business.

III. arguments
A. The social accountability of the enterprise is regarded as one of the strategies for business to overcome limitations.
1. All companies should either sell their goods or provide services with some danger in order to make more profit margin
a. Vehicles and chemical goods help us to have many conveniences; however, they may cause us to be harmful.
b. The incident, occurring in Virginia Tech, is caused by fighting video games.
2. The enterprise ought to show people its personality in order to overcome its restrictions.
a. Humans and companies have the personality.
b. Companies show people to take social responsibility in order to make good image.
B. Taking social responsibility of the enterprise is a good management strategy for advertising brands and products.
1. All donations and contributions are known in order that they are fair in public.
a. Almost of most developed countries have a public organization like United Way of America.
b. These organizations report their activities annually.
c. Gilmore 2006), wrote that most customers recognize the enterprise or product according to its image.
2. Hiring the disabled is one of the strategies to take social responsibility as well as to enhance the productivity.
a. In the United States, the goods and services made by the disabled have priority in procurement
b. Many large enterprises in Japan like Honda and Sonni operate special workplaces for the disabled.
C. Taking social accountability of the company is good investment in potential customers and new markets.
1. Many companies take social responsibility in order to make new markets.
a. The article whose title is “Dealing with multinationals”, “the social accountability of enterprises is one of the strategies to be friendly with new markets.
2. Taking corporate social responsibility gives the inside of enterprises diverse benefits.
a. Hooker (2007) in his own article said “being good for a business' financial health, those questioned said that CSR also helped to promote a healthy and happier work force. Twenty three percent said that a good CSR policy reduced absences, 49%”(p. 38).
D. The enterprises must take social responsibility for those morality.
1. Enterprises is like people.
a. The company can have properties and bank accounts like humans.
b. The morality of the enterprise is one of factors which determine economical value of the company.
2. Today most companies is not personal possession.
a. The morality is a factor that shareholders determine whether to have stocks continuously or not.
b. Goodyear (2006) wrote that “according to Milton Friedman’s stockholder theory in past, business could make money maximized; however, recently shareholders must be interested in relationship with community in which the corporate is operated”(para. 1).
c. S&P and Moodies, famous companies for confidence evaluation of enterprises and nations, evaluate to take social responsibility as a part of their reports for enterprises.
E. The social responsibility of enterprises makes companies decline to grow up.
1. It happens to waste money and resources.
2. Many facts let us know that it is not true.
3. According to the article of which title is “The issue explained”, “The UK already has hundreds of successful social enterprises, so it is increasingly seen as a viable business model”(2006, p. 8).
4. Taking social accountability does not make the company waste money and resources but also helps to succeed in its business.

IV. Conclusion
A. The social responsibility is not given to the company. It is selected just as a part of management. There are four reasons: first, it is selected as one of the strategies for business to overcome restrictions; secondly, it has already become a kind of good investment in potential customers and new markets; finally, taking corporate social responsibility can help the company to be moral.
B. After all, it is chosen as a sort of the strategy to enhance the value of enterprises by entreprenures.
C. The concept of companies alter personal possession into social possession.

In 19th century that noble families and royal families possessed most capital, the Charity Organization Society(COS) was composed of women of the wealthy family and the noble family wanting to contribute to realize religious precepts. The Charity Organization Society was a association which helped the poor get rid of their poverty. The Charity Organization Society determined to relieve the poor by friendly visitors who are today regarded as social workers. However, today that enterprises have most capital, the company struggles to contribute its money or resources in order to take social responsibility. If so, why does the enterprise have thus social responsibility? Properly, the enterprise not only has essential responsibility but also must struggle to take social responsibility because the social responsibility of enterprise is considered a part of management strategies to conquer contradictions between the company and society, is a type of investment in potential consumers and is a means of advertising brands or products indirectly; also, taking social responsibility makes the enterprise establish the morality which is very important factor to maintain the value of companies.

Generally, social responsibility is defined that “the social problems or the socially pathological phenomena must be taken care of and be declined by public efforts because they do not originate from particular group or people but are made by the socially structural inconsistency such as economical inequality or racial and/or social discrimination or social complication among levels”( Social responsibility, n.d.). Brown (2006), a writer in the New York Times, gives us a example of “Toyota's decision to respond to concerns about automobile emissions by creating the Prius, a hybrid electric/gasoline vehicle, and Microsoft's $50 million five-year commitment to community colleges. Currently, the authors point out, the information technology curriculum at community colleges is not standardized, classroom technology is often outdated, ''and there are no systematic professional development programs to keep faculty up to date.''Solving those problems clearly helps Microsoft as well as the schools”(p. 5). Also, Hooker (2006), mentioned “Coca-Cola is currently dipping its toe into environmental pursuits through a series of trials to investigate the possibility of using recycled plastic in their bottles. This departure could end up costing the firm money, but the decision makers at the drinks giant know that the positive coverage of the venture, and the goodwill it will forge with their customers, far outweighs the financial outlay Similarly, Virgin has invested pounds 3bn into its own CSR plans, and Marks & Spencer also recently revealed an ambitious vision for a carbon neutral future”(p. 38). Thus social responsibility of the enterprise is not much historical background. According to Jardine (2006), “Consumers trust or distrust brands for many different reasons. A few decades ago, a company's ethical or social behaviour may not have been an important consideration, but today it is a crucial factor in how they are perceived. Over the past 10 years”(para. 1). Like this, corporate social responsibility(CSR) become a big issue of the business lately as one of the investment strategies in advance.

First, the social accountability of the enterprise is regarded as one of the strategies for business to overcome limitations. All companies should either sell their goods or provide services in order to make more profit margin. By the way, most of them are extremely connected to our live. For example, several vehicles or chemical substances give us various conveniences but in some cases, they may cause us to be hurt. Actually, hundreds and thousands of people are killed by car accidents and others have difficulty in daily life because of the various pollution originating from the industrialization. Also, we never forget a incident happening to Virginia Tech in this year. Many specialists claim that fighting video games make humans become cruel. Like this, all enterprises may sell their goods and services with potential danger hurting our lives. Because of this reason many enterprises are struggling to solve problems originating from their goods and services. Moreover, the enterprise ought to show people its personality in order to make people consent to its business; but, its personality cannot be seen since it is like a person. In humans personality is seen through behaviors among people. About the similarity the enterprise also can show its personality through taking social accountability. For instance, we may think a person has good personality if the person helped young child to avoid dangerous place several times. Like this, if the company showed us to contribute much money annually, we have good image about the company. Thus good personality should help the company to begin to new business easily. Accordingly, many companies must take their social accountabilities to defeat restrictions in their business.

Next, taking social responsibility of the enterprise is a good management strategy for advertising brands and products. Actually, all donations and contributions are known in order that they are fair in public. Because of this reason, the common chest like United Way of America, a public organization to collect donations and to distribute them, is established in almost of most developed countries. For example, the United Way of America has to report amount of donations and contributions and amount of their outlay every year. In result, the company, contributing its money or resources to the society, can make good brand image because it is often known as a enterprise that shares its possessions with neighbors. According to the article, Gilmore 2006), “A recent study by the ERSC Centre for Business Relationships, Accountability, Sustainability and Society at Cardiff University found that consumers expect large companies with recognisable brands to have impeccable environmental and social credentials. Their brand image could suffer if they do not”(p. 63). For example, Ben and Jerry's ice cream company having a lot of workers with disabilities is known for its goods as well as socially responsible activities. Moreover, hiring the disabled as one of the business strategies has more or less advantages to merchandise them. In fact, the government of the United States gives qualified companies the priority for procurement. According to JWOD(Javits Waggner O. Day) act (1994), “the qualified company is 1) the nonprofit agency complying with available place of the task verified health and safety standard by minister of labor and making goods and services which the disabled participate in the process of producing and providing”(no author, 1994). As a matter of fact, in Japan, many large enterprises such as Honda and Sonni establish the workplace for the disabled as one of ways to take social responsibility and these activities are effective to improve the images of their goods and services. Consequently, companies can advertise their goods and services through taking their social responsibilities. Therefore, taking corporate social responsibility is the best strategy to get better image.

Furthermore, taking social accountability of the company is good investment in potential customers and new markets. In fact, many enterprises are trying to expand new marketplace so that they can compete hardly. Also, many companies constantly make an effort to survive in new market. According to the article whose title is “Dealing with multinationals”, “the social accountability of enterprises generally means that the foreign company must be friendly with the domestic enterprise and other group in a responsible way”(2007, para. 4). In other words, because all people are properly strange to new company or goods and services, the enterprise need to be friendly with people living in the new marketplace. Because of this reason, the company, wanting to go to new markets, should take social accountability in foreign nations as one of the investment strategies. Thus new means of investment for new market is more effective strategy than competition between foreign and domestic corporates. Also, taking corporate social responsibility gives the inside of enterprises diverse benefits. Hooker (2007) in his own article said “being good for a business' financial health, those questioned said that CSR also helped to promote a healthy and happier work force. Twenty three percent said that a good CSR policy reduced absences, 49%”(p. 38). That is to say, taking social accountability is good at the outside as well as inside of the company. So, the enterprise need to consider taking social responsibility as a good investment strategiy.

Finally, the enterprises must take social responsibility for those morality. Today the enterprise maybe similar to the human since it can behave like people. It can have properties and bank accounts. Thus company also can have the morality. If so, why is the morality important to enterprise? That is because the morality is a significant sector of value of the enterprise. Today the enterprise is not just one person's possession but all shareholder's. In thus enterprise, the morality is a factor that shareholders determine whether to have stocks continuously or not. In fact, many stockholders decide to keep or sell their stocks according to the information about the enterprise such as news, auditing reports, several economical indexes and consulting reports. Thus information consists of diverse sectors: accomplishments, brand images and vision of the business and corporate social responsibility influence certainly on these sectors. Goodyear (2006) wrote that “according to Milton Friedman’s stockholder theory in past, business could make money maximized; however, recently shareholders must be interested in relationship with community in which the corporate is operated”(para. 1). It means that the enterprise has to take social accountability as important as makes a lot of money for its shareholders. For example, S&P and Moodies, famous companies for confidence evaluation of enterprises and nations, evaluate to take social responsibility as a part of their reports for enterprises. Similarly, the company must take social accountability for its morality because it is a shorter way enhancing its value and improving its image.

On the contrary, the social responsibility of enterprises makes companies decline to grow up since it happens to waste money and resources. However, many facts let us know that it is not true. According to the article of which title is “The issue explained”, “The UK already has hundreds of successful social enterprises, so it is increasingly seen as a viable business model”(2006, p. 8). It means that many enterprise already choose the socially responsible plans as a model of businesses. In order words, taking social accountability does not make the company waste money and resources but also helps to succeed in its business. Therefore, today the enterprise should take its social responsibility for successful business. Therefore, the social accountability of enterprises is a necessary term to succeed in the business.

In conclusion, the social responsibility is not given to the company. It is selected just as a part of management. There are four reasons: first, it is selected as one of the strategies for business to overcome restrictions; secondly, it has already become a kind of good investment in potential customers and new markets; finally, taking corporate social responsibility can help the company to be moral. After all, it is chosen as a sort of the strategy to enhance the value of enterprises by entreprenures. After all, today business might make the enterprise to create values through taking social responsibility. Thisis, in past the purpose of companies is to earn more money; however, today it changes into maintain the value of the enterprise. This is because the concept of companies alter personal possession into social possession.

References

Brown, P (December 23, 2006), Strategic corporate altruism. The New York Times. p. 5. Retrieved September 26, 2007, from Lexis Nexis.

Dealing with Multinationals (March 12, 2007), China Daily Source: Financial Times Information Limited. para. 4. Retrieved September 23, 2007, from Lexis Nexis.

Gilmore, G (March 9, 2006), How social conscience can benefit a business. The Times (London). p. 63. Retrieved September 25, 2007, from Lexis Nexis.

Goodyear, C (July 27, 2006), Social responsibility has a dollar value. The Age (Melbourne). para. 1. Retrieved September 26, 2007, from Lexis Nexis.

Hooker, A (February 1, 2007), CSR what does it mean to you? Printweek. p. 38. Retrieved September 25, 2007, from Lexis Nexis.

Jardine, A (April 12, 2006), Taking responsibility. Marketing. para. 1. Retrieved September 26, 2007, from Lexis Nexis.

Javits-Wagner-O'Day Act (1994), U.S.C. Section 5, (3) & (4). Retrieved September 27, 2007, from www.abilityone.gov/jwod/library/JWOD_Act.html.

Social responsibility (n.d.), Wikipedia, the free encyclopedia. Retrieved October 1, 2007, from en.wikipedia.org/wiki/Social_responsibility

The issue explained (January 24, 2006), The Times (London). SECTION: FEATURES; Public Agenda; p. 8. Retrieved September 26, 2007, from Lexis Nexis.